Are You Leaving Money On The Table By Ignoring You Tube?

You Tube

By: Kwan Stafford, Guest Contributor

No matter what you’re told, the overall point of any business is to make money. With that truth in mind, I believe it is safe to say that any business owner should be constantly looking for creative ways to diversify their business’ market share and revenue streams.

The time is ripe for any business person to increase their market share beyond their locale. This being said, most businessmen and women look to use Facebook as their social marketing tool of choice, while disregarding the social media resource that is Youtube. In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth.

Well, here are a few stats that might make you rethink using Youtube as a marketing outlet or possible alternative revenue stream.

  • Over 800 million unique users visit YouTube each month
  • Over 4 billion hours of video are watched each month on YouTube
  • 72 hours of video are uploaded to YouTube every minute
  • 70% of YouTube traffic comes from outside the US
  • YouTube is localized in 53 countries and across 61 languages
  • 25% of global YouTube views come from mobile devices
  • People watch one billion views a day on YouTube mobile
  • You Tube is available on 400 million devices
  • Traffic from mobile devices tripled in 2011

Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you’re interested in — whether it’s a friend, or the NBA — and keep up with their activity on the site.

Given these stats, I ask the question;  ”Are you leaving money on the table by ignoring You Tube as a social media marketing outlet?”

Kwan Stafford is a guest contributor and co-founder of  Crystal Rose Love Channel on You Tube. Crystal Rose Love Channel has over 8,000 subscribers and over 1.1 millions views.

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Crystal Rose Love Channel: 3 Tips to Grow Your Audience on You Tube

YouTube

By: Angeline Lawrence, Founder, www.Entrepreneurexchangegroup.com

Kris Bailey did not become a major YouTube publisher overnight. While a student at Fordham Law School she needed a creative study break.  Several years ago, The Tyra Banks Show produced a segment about the epidemic of skin bleaching by women of color.  She decided to respond to the segment by producing a video. Her goal was to empower all women and let them know that they look great in their skin. Upon uploading the video to YouTube, Kris received over 122,000 views.

Bitten by the You Tube bug, Kris, along with her fiancé Kwan Stafford, produced dozens of videos that would uplift and empower women in beauty, lifestyle and relationships.   Kwan, a Detroit native, is an avid martial artist, a writer, and has a background in accounting.  He is the other half of the team that records and produces the videos and writes for TheCafeBelle.com. They started making videos on the Crystal Rose Love channel in 2009. Today their channel has received over 1,150,000 views with over 6,600 subscribersand growing.

Currently, subscribers to the Crystal Rose Love Channel have an opportunity to win a Babyliss flat iron valued at $130.00. This flat iron is one of the tools in Kris’ healthy hair toolbox and secret to her beautiful hair.

In addition to the YouTube Channel, Kris & Kwan founded the Café Belle an online e-magazine that is the print version of the YouTube Channel.

thecafebelle.com

www.thecafebelle.com

According to www.thecafebelle.com, “Café Belle is an up-and-coming lifestyle e-magazine based in Michigan’s Metro Detroit area. It is a pin-friendly online blogazine that stirs up empowering, educational and inspirational brews on beauty, fashion, mind & body, and relationships.

The tagline states, “Live Your Most Beautiful Life.”  The e-magazine also covers the entrepreneur scene in Detroit with posts on events and projects occurring in the City.

Although Kris Bailey is a graduate of Harvard University and Fordham Law School, she has always had a passion for encouraging and building up other women so they can achieve their life goals.

Of course we all want to know the secret strategy to their success.  Everyone will not be a viral video sensation like Gnam Style, which surpassed Justin Bieber’s “Baby” video to have 1 billion views. It only took 5 months for Gnam Style to go from 0 to 1 billion on YouTube.

Kris believes that you should be consistent and provide your audience with good content. She added, “If you make one or two videos sporadically, it is harder to grow your audience.” She started gaining more subscribers when she decided to be more consistent with making videos on her channel. Consistency is a major factor growing an audience on You Tube.

Some of Kris’s tips on growing an audience include:

  1. Engage with your YouTube audience and respond to their comments and messages as often as possible
  2. Utilize the best video and lighting equipment within your budget in order to create better quality videos.
  3. Have fun and be genuine.

As a practicing lawyer inConnecticut, many of her clients would ask advice about the internet and web-based marketing. Kris stated, “As I would advise them about business contracts and agreements they would also ask about the internet. I had to learn more about business practices for the internet.”

In addition, to consistency, content is still king on the web. Kris and Kwan have produced videos on product demonstrations, healthy hair care, styling techniques and relationships.  Before moving to Michigan, Kris and Kwan maintained a long distance relationship. The couple produced a video about creative and low cost ways they used to stay in touch. Check out one of the videos for yourself. You can find her channel here: http://www.youtube.com/crystalroselove

http://www.youtube.com/watch?v=TLeR7H8B12Q

As a result of the views of traffic from the Crystal Rose Love Channel, You Tube extended a partnership program to Kris and Kwan to share in the revenue generated from their channel.  Check with us next week as we discuss how you can monetize your video on YouTube.

 

Kris Bailey, Co-Founder The Crystal Rose Love Channel and The Cafe Belle

 

 

 

 

 

Kris Bailey, Co-Founder

The Café Belle

Crystal Rose Love Channel

Email: thecafebelle@gmail.com

Website: www.thecafebelle.com

You Tube: http://www.youtube.com/crystalroselove

 

 

 

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Google+ Your Business

Creating relationships between businesses and people

By: LaShawnda Wrice
In the beloved film “It’s a Wonderful Life,” George Bailey had a close and personal relationship with his customers.  He made them feel welcomed and provided great customer service.  In today’s society, everything is so “cybertonic*” that many businesses are missing the mark and not creating relationships with their customers. So, you are probably asking, “How can I create a business relationship like George Bailey in today’s technology driven world?”  Well, you can!  Just welcome them into your business online using Google+ Business.

Google+ Business has too many benefits to get into this post.  To really grasp it, I will create a series on my blog discussing the benefits of using it.  In the meantime, I can provide a snap shot of Google+ Business.

 

With Google+ Business, you can:

    • Publish Posts: You can use your Stream to post relevant information, including photos, and videos.  You can engage your customers by asking direct questions to start discussions.  You can create Circles for specific people for specific categories.
    • Share the right things with the right customers by managing your circles: If you have different services in your business, breaking news, updates, promotions, links, photos, and face-to-face with groups via easy-to-use video chat – Google+ lets you easily share the right things with the right customers.
    • Promote your business to friends wherever on the web with the +1 button
    • Hangout with customers:  Google+ allows you to have one-click video conversations with customers and colleagues alike. You can collaborate and discuss documents using the high-quality, easy-to-use video chat.
    • Measure the interactions on your page to know how your brand is doing
    • and so much more…

With all that Google+ Business offers, not only will you strengthen your brand, but the bond with your customers will grow stronger.  Remember, good customer service is the key to a successful business! So start creating real conversations with your customers.

So take time out today and Google+ your business!
*Cybertonic: A word I came up with that is another word for cyber junk. Not the quality of the message, but the quantity of information you get out on the internet.  Some folks need to be in re-hab because it’s an addiction! LOL

Links:
Google+: http://plus.google.com
Google+ Business: http://www.google.com/+/business/
Head-A-Hopper Highway, LLC Blog: http://headahopperhighwayllc.blogspot.com/







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